WESTMINSTER, CO – August 18, 2009 – Trippe & Company LLC (www.trippecompany.com) today announced the company has designed a new logo for the Ralston Valley Pom Squad and donated it to the team.

“The agency does so much work in the technology industry that we often need a different creative challenge,” said Trippe & Company president Karla Trippe. “Being a former Pom girl myself, I understand how important this type of sport can be to helping girl’s maintain a positive self-image. We really enjoyed the opportunity to work on this project of this type.”

While the Ralston Valley Pom Squad uses the Mustang school logo on all its uniforms, Trippe & Company felt the group needed a logo that provided instant and powerful recognition of the organization, clearly reflected its mission and message and differentiated it from other spirit squads.

The logo design was inspired by poms, pony tails, and poses typically performed in routines. “Ps” were incorporated to make the body of the girl. Geometric shapes were also used so the logo would be easy to replicate in multiple formats – including embroidery.

“We were thrilled that Karla offered her agency’s services to our squad,” said Ralston Valley Pom Squad leader Kristen Diebel. “We see the logo as another way to help us bond as a team. We are excited to begin using it and will officially launch our new logo in the Ralston Valley School Directory which is co-sponsored by the Cheerleading and Pom Squads.”

For organizations which would like to purchase an ad in the Ralston Valley School Directory, please contact Kristen Diebel at kristendiebel@hotmail.com.

About Ralston Valley Pom Squad
The Ralston Valley Pom Squad exists to promote and encourage school spirit. The non-profit organization is a competitive team that seeks to better its members through competition and participating in school and community activities that allow each girl to achieve a personal best. The squad is committed to pursuing excellence in everything they do.

Trippe & Company was originally founded in 1998 in San Francisco, California. The full-service communications agency also provides marketing and branding practices. Trippe & Company has developed a core set of processes and methodologies so that only the most appropriate tools are applied to any given marketing problem, resulting in more cost-effective programs. Due to its broad range of experience, the agency works in a variety of industries including technology, financial services, government and non-profit, and energy. The company has been responsible for the launch of many startups in Colorado and California including Secure64 Software, Tendril Networks, Nielsen/NetRatings, Aurigin, and OnRadio. Trippe & Company is located at 10955 Westmoor Drive, 4th Floor, Westminster, Colorado .For more information, visit www.trippecompany.com or call (303) 379-1181

Rich Miller
Phone: 303.877.3966
Email: rmiller@trippecompany.com