WESTMINSTER, CO – Trippe & Company LLC (www.trippecompany.com) today announced the launch of a practice area focused on Social Media. Unlike other Denver-area public relations firms, Trippe & Company’s practice will include all of the online activities that help drive prospects through the buying cycle such as blogging, website development and flash videos.

“As an agency founded in the technology industry, we take a somewhat different view of social media that other Denver-area firms,” said Trippe & Company president Karla Trippe. “We don’t view Twitter, Facebook and other technology-driven communications as something new. We have been communicating through message boards and managing brands online for years. What has changed is the speed with which non-media outlets have superseded traditional media and the need for companies to be savvy about which communication method works best for a particular message or product.”

“For example, traditional technology communications changed substantially in 2008,” continued Trippe. “Leading publications such as InfoWorld and PC Magazine stopped their printing presses and moved completely online. That changes how we influence the PC Magazine reader. We also are seeing that in many markets, leading influencers no longer come from traditional print publications but rather from blogs and ezines.”

“This change puts the customer in more control than ever before. He or she can pick and choose which type of electronic communication to engage, making it harder than ever for companies to succeed in their product and corporate marketing using the same methods as in the past.”

Trippe & Company’s Social Media Practice allows clients who want to focus marketing budgets online to work with the agency to design the most beneficial program from the following activities:

• Online Audit
• Online Surveys
• Website Design & Development
• Online Newsroom Design & Management
• Online-only Media List Development and Pitching
• Google Adwords Campaigns
• Podcasts
• Online Videos and Flash Demos
• Twitter, Facebook and Blog Postings
• RSS Feeds
• Google Analytics; online tracking and reporting

Earlier this year, Trippe launched her blog “Marketing Mentor” which can be found at http://www.trippecompany.com/marketing_mentor/. “I decided to write this blog after a conversation with Bruce Goldberg at the Denver Business Journal,’ said Trippe. “We were discussing the state of marketing in Colorado, and I mentioned that because Colorado lacks corporate headquarters, which is where marketing and communications departments are typically located, marketing people have a difficult time finding good training and mentors outside of a few industries. I felt that blogging might be the most universal way to offer a learning forum.”

“I have been fortunate to mentor many people who have gone on to great careers. After you’ve spent as many years as I have in this field, helping a colleague move to the next level is one of the greatest rewards.”

In other news, Trippe & Company announced the agency signed Aegis Analytical of Lafayette, Colorado as a new client. The agency is providing design assistance to help Aegis to better communicate its technical advantages to prospective customers in the pharmaceutical and technology markets.

PR pros using more social networking to push clients

For more information on Trippe & Company, call 303-379-1181 or visit the website at www.trippecompany.com.

Trippe & Company was originally founded in 1998 in San Francisco, California. The full-service communications agency also provides marketing and branding practices. Trippe & Company has developed a core set of processes and methodologies so that only the most appropriate tools are applied to any given marketing problem, resulting in more cost-effective programs. Due to its broad range of experience, the agency works in a variety of industries including technology, financial services, government and non-profit, and energy. The company has been responsible for the launch of many startups in Colorado and California including Secure64 Software, Tendril Networks, Nielsen/NetRatings, Aurigin, and OnRadio. Trippe & Company is located at 10955 Westmoor Drive, 4th Floor, Westminster, Colorado .For more information, visit www.trippecompany.com or call 970-389-3672

Rich Miller
Phone: 970-389-3672
Email: rmiller@trippecompany.com