A few days ago, USA Today featured a story on the problems with security on Twitter. Trippe & Company is fortunate to work with one of the premiere security software companies and because of our work with this client, know only too well the security holes that can exist in social media applications.

Any firm promoting social media has an ethical responsibility to ensure that their clients understand the security holes social media can open. Working with IT organizations to ensure that proper precautions are taken prior to embarking on a social media campaign is a necessary step in any program.

Hackers are always looking for a way into a corporation. Some simply want to mess with a web page while others are looking to steal identities or money. This means that expertise in social media requires more than communications skills. Invest time in understanding the vulnerabilities in networking and operating systems and check on your client’s disaster recovery plans. After all, no client wants to be the lead in another story about a security breach.

Posted in Marketing Mentor |

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