We received some very sad news when one of the largest and oldest Denver PR firms, Schenkein, closed their doors.

In tough economic times companies typically have to cut any flexible spending and marketing budgets are usually the first to go. That’s a shame because this is the best time to grow market share. While competitors hunker down and try to ride out the storm, smart companies will increase marketing and take advantage of the lower volume levels.

Time and time again it has been proven that PR is the most cost-effective of the marketing tools. We can create impressions that cost pennies. And with the tracking tools available today, such as Google Analytics, we can manage a lead all the way to the sales department.

It is understandable that many companies have to reduce costs when sales are low, but now if the worst time for anyone to go dark.

Karla

Posted in Marketing Mentor |

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