Summit Housing Authority

Situation:
The combined Summit County governments (Breckenridge, Frisco, Dillon, Silverthorne and the County) needed to find a permanent funding source to supply local housing. The County was suffering from a continuing loss of professionals including police, firefighters, medical professionals, teachers and other community members due to the escalating cost of housing.

Program:

  • Positioning & Messaging
  • Communications Plan
  • News Flow
  • PSAs
  • Speaking Engagements
  • Regular Newspaper Column
  • Special Events
  • Direct Mail
  • Advertising
  • Letters to the Editor Campaign

Results:
Within six months, Trippe & Company had generated more than 10 million impressions for the SHA. Quantitative research showed awareness levels topped 90 percent and key messages were clearly resonating with voters. Housing was considered the second most important issue in the county and key voter segments emerged that topped 60% support, critical for passing a ballot measure for permanent funding.

County voters passed Measure 5A with 57% voting yes and 43% voting no. Trippe & Company’s communications campaign helped moved favorable voters 10 points in less than four months. Even more importantly, 5A will raise up to $32 million over ten years to fund affordable housing projects across the county.