Meritage

Situation:
Meritage Private Equity, one of the largest VC firms in Colorado, decided to increase its visibility among the entrepreneurs within and outside Colorado to improve deal flow.

Activities:

  • Communications Planning
  • News Flow
  • Media Relations
  • Speaking Opportunities
  • Annual Reports
  • Pre-Sales Brochure

Results:
Trippe & Company secured interviews with leading business publications like the Wall Street Journal and positioned the firm as the VC expert for the local publications such as the Denver Business Journal. In addition, Trippe & Company secured several bylined articles in telecommunications industry and local business publications. The agency developed the nomination that resulted in Laura Beller, Meritage co-founder, win of Denver Business Journal’s Outstanding Women in Business award.

The agency created a campaign around the firm’s founder, Jack Tankersley, celebrating 25 years as a leading Denver VC. Results included a profile in Al Lewis’ column in the Denver Post and a keynote speaking appearance at the Rocky Venture Club’s annual Fall Finance Forum.

The agency also established Meritage’s brand strategy that appeared in the firm’s annual reports and support materials resulting in complimentary phone calls from larger, competitive VC firms.