Hunter Douglas
Situation:
Traditionally, the Luminette product group at Hunter Douglas, located in Broomfield, Colorado, has only sold product though its national network of dealers. Unfortunately, this group tends to sell products that the consumer is most familiar with – Silhouette and Duette. The Luminette product group wanted to increase product sales by moving beyond the traditional Luminette Privacy Sheers application of wide scale windows (typically sliding glass doors). The product group had determined they needed to change the standard perception of Luminette.
Program:
- Feature Article Writing and Placement
- Seminar Development
- Invitation
- Flash-based Presentation
- Fashion Show
- Custom Attendee Gift
Results:
Feedback from seminar participants as well as response to the direct mail campaign clearly showed that the ASID/interior design audience had a change in attitude regarding Luminette Privacy Sheers which allowed the company to increase marketing activities among this important group.
