Social media relations continues to rage among the the marketing community. I do believe that this medium can work when used appropriately. But I also feel that Twitter is one of the more overhyped sites that may not be delivering the goods.

Jon Swartz – a topnotch technology reporter for USA Today writes the following:
“Tweets aren’t always sweet – sometimes they’re just “pointless babble.”

Actually, they are over 40% of the time, based on a study of 2,000 random tweets over two weeks by Pear Analytics, which released a report Monday. The researcher deemed 811 tweets as babble, compared with 751 (38%) as conversational, 174 (8%) as moderately interesting and 117 (6%) as self-promotional.

Spam accounted for only 4%, or 75, of the tweets.

The results surprised Pear researchers, who expected a preponderance of self-promotional tweets.

Posted in Marketing Mentor |

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