The seminar will help professional people understand the power of the personal branding and how it can propel someone to the top of their company or industry. Activities will include writing a branding statement and creating brand attributes, locating non-profits that fit your brand strategy and reflecting your brand through clothing, hair and makeup, speech and presentation. The seminar is being presented by Karla W. Trippe, president of Trippe & Company and a 25-year branding expert.

“Creating personal brands is an emerging strategy that is proven to help people move upward in their profession,” said Karla Trippe. “Often people can get stuck in a certain type of job or at a particular level. Our program shows how to break through by developing a personal brand that reflects a persona more suitable for the desired position.”

Trippe began building her branding knowledge when she worked at her first Denver ad agency on accounts such as American Express, Boeing and Red Robin. Since then, she has honed her expertise by creating brands for Symantec, Iomega, Hunter Douglas, Ask Jeeves, HP and others. During her career she learned about the power of the personal brand by watching executives such as Carly Fiorina hone their personal brands for professional success. Trippe has taken her expertise and built a personal branding practice, “Radiate,” as part of her larger marketing service. The Radiate practice works with individuals to achieve professional goals by developing personal brands. The agency’s individualized programs encompass the tools necessary to create an image that radiates success and can propel anyone to the top of their company or industry. The practice includes wardrobe analysis and styling, color analysis, presentation training, photography and styling, speaking programs, publicity, identity development and office decor.

To register for the seminar, contact info@trippecompany.com or call 970-389-3672. Attendance is limited, so please register early.

“Do You Radiate?” will offer the winner a complete package of personal branding services including:

• Image Styling (value of $500) plus a $100 Doncaster gift certificate – donated by Trippe & Company
• PCA Customized Facial (value of $85) – donated by Alpenglow Medical Spa
• Hair Styling -including cut & color (value of $150) – donated by Serenity Salon & Spa
• Make-up Training (value of $50) – donated by Trippe & Company
• Speaker Training (value of $500) – donated by Trippe & Company
• Professional Photograph (value of $250) – donated by Connie Paulson Photography

“We are looking for a woman who is launching a business or who desires to move up in her organization or industry,” said Karla W. Trippe, president of Trippe & Company. “We want women to see that by building a personal brand, they will radiate success that will propel them higher in their organization and help them achieve their goals.”

Entrants will be asked to write a 300-word explanation as to why they want to radiate and how this program can help them to reach their professional goals. Entries will be reviewed by a panel of successful Colorado business women and the winner selected based on the quality of their entry. The winner will receive a package of services valued at more than $1,500.

Trippe & Company will launch the “Do You Radiate” contest during Serenity Salon’s Annual Cut-A-Thon, to be held on Sunday, November 7 from 12:00 – 4:00 at the salon’s Five Parks location. Serenity Salon will offer manicures, pedicures, haircuts and chair massages for $25 that day with all proceeds going to the Ralston House, a children’s advocacy center to help abused children.

Trippe & Company will also donate 5% of all sales of Doncaster clothing made from November 7-12 to Ralston House. Trippe & Company will have samples from the Doncaster fall and winter lines at the Serenity Salon Cut-A-Thon along with entry forms for the “Do You Radiate?” contest. Entry forms also can be obtained at www.trippecompany.com/radiate-contest. No purchase is required to enter the contest.

All entries must be received by November 30, 2010. The winner will be announced on January 3, 2011.

Trippe & Company’s Radiate service works with individuals to achieve professional goals by developing personal brands. The agency individualized programs encompass all the tools necessary to create an image that radiates success and can propel anyone to the top of their company or industry. Services include wardrobe analysis, presentation training, photography and styling, speaking programs, publicity and identity development.

About Trippe & Company

Trippe & Company was originally founded in 1998 in San Francisco, California. The marketing agency specializes in programs that cultivate and escalate organizations to the next stage of growth. Trippe & Company’s high rate of success is due to a proprietary set of methodologies which allows the agency to accurately forecast the expected outcome for any program it manages. Trippe & Company is best known for its positioning and strategic planning but prefers to implement its ideas to ensure success. The agency also provides image consulting to help individuals who want to develop a personal brand to achieve professional goals. Trippe & Company is headquartered at 10955 Westmoor Drive, 4^th Floor, Westminster, Colorado .For more information, visit www.trippecompany.com or call 970.389.3672.

The dangling “love” sign over the stage made one remember the “J5” sign of long ago. And Crow’s opening ode to Motown while wearing skinny jeans, sequined jacket and low heeled boots made the vision complete. As I said to my friend, the only thing missing was the sequined glove.

Yes, Sheryl Crow is paying homage to the King of Pop on her latest tour and who better than one of MJ’s former back-up singers. But the look doesn’t harken back to Jacksons’ glory days; rather it is quite fashion forward in delivery. The sequined jacket (hers was silver) is everywhere. Doncaster showed a black version in its spring collection and Nordstrom is showing a gold one this fall. The shiny look is perfect with hair that is long, lose and flowing — an ode to ‘70’s dancing queens. And taking the boot to a flat heel gives the look a fairy quality rather than the hard edge of a stiletto heel.

Crow’s latest album may be “100 Miles from Memphis” but her style is groovy NYC.

“We selected the Parade because we felt this is when Summit Countians come out to look at the latest styles, “said Trippe & Company President Karla Trippe. “And while the Parade might focus on home style, there is no reason not to see that latest styles in fashion as well.”

“We have been working with the line for almost a year, testing it among different customer segments and we are very pleased with the results. Clients really love the quality and styling of the clothing.”

The Doncaster 2010 fall line has a wide range of styles that include beautiful textures, eye-catching colors and luxe fabrications. Macchiato is the color of the season and Doncaster provides a wonderful selection of daywear suiting in the soft, versatile color. For special events, Doncaster offers a show-stopping faux Persian fur coat in dark chocolate. Add to it a chic dark chocolate washed velvet draped blouse with a silk fluid leg pant and women have a high fashion look with cool “rock and roll” glamour.

“Bohemian Chic” remains in vogue and Doncaster presents it with a tobacco soft suede jacket coolly draped with gold eyelet detail. And as anyone who watched the recent Emmy Awards knows, blues of every shade are everywhere this season. Doncaster offers it a casual approach with a rich navy, oxblood and winter white color palette. For that perfect “mountain” look, Doncaster also offers a chinchilla print puffer coat with a pop of cool Cerulean blue that satisfies any fashion lover’s craving for something unique.

Trippe & Company’s Radiate service works with individuals to achieve professional goals by developing personal brands. The agency individualized programs encompass all the tools necessary to create an image that radiates success and can propel anyone to the top of their company or industry. Services include wardrobe analysis, presentation training, photography and styling, speaking programs and publicity.

Trippe & Company will present the Doncaster Fall & Winter lines during a trunk show being held on Saturday, September 18 from 3:00 – 5:00 and Sunday September 19 from 12:00 – 2:00 at 223 Buffalo Drive in Silverthorne. For more information call 970-389-3672 or send an email to info@trippecompany.com.

Doncaster is a brand of the Tanner Company located in Rutherford, NC. Its New York-based design team develops four distinct collections a year using the very finest fabrics from around the world and drawing inspiration from both contemporary trends and timeless classics.

To learn more about the agency’s Radiate service, visit www.trippecompany.com. To view the Doncaster fall line, visit www.doncaster.com.

About Trippe & Company
Trippe & Company was originally founded in 1998 in San Francisco, California. The marketing agency specializes in programs that cultivate and escalate organizations to the next stage of growth. Trippe & Company’s high rate of success is due to a proprietary set of methodologies which allows the agency to accurately forecast the expected outcome for any program it manages. Trippe & Company is best known for its positioning and strategic planning but prefers to implement its ideas to ensure success. The agency also provides image consulting to help individuals who want to develop a personal brand to achieve professional goals. Trippe & Company is headquartered at 10955 Westmoor Drive, 4th Floor, Westminster, Colorado .For more information, visit www.trippecompany.com or call 970.389.3672.

The seminar will provide an overview of Internet Marketing and explain the different tools currently available to businesses. Using real world examples, the seminar will demonstrate how different types of companies are using Internet Marketing to grow their business. The seminar, being presented by Karla W. Trippe, president of Trippe & Company, will include a Q&A session so attendees can ask questions specifically related to their businesses and discuss what Internet Marketing can and cannot do to help.

“One of our goals is to increase educational opportunities for our members,” said Dot Wright, Arvada Chamber of Commerce president. “Internet Marketing is a big trend we’re excited to bring in Trippe & Company to speak on this topic.”

Trippe is quite familiar with Internet Marketing having worked in technology for more than 25 years. Her agency, Trippe & Company was founded 12 years ago in San Francisco, CA during the dot com boom. Before starting her namesake agency, Trippe served in executive positions at Porter Novelli, White & Company (a division of BBDO) and Symantec Corporation as well as several startup companies. Trippe & Company launched a practice area focused on Social Media last year.

“As a marketing agency founded in the technology industry, we take a somewhat different view of Internet Marketing than other companies,” said Trippe. ”We understand that Internet Marketing has risen in popularity due to it tracking capabilities, something many marketing tools, like advertising, don’t offer as easily. So it’s easy to get caught up on the idea of Internet Marketing and forget about doing the basics well. We will make sure that attendees gain a basic understanding of marketing principles as well as how to successful deploy Internet Marketing campaigns.”

Trippe has her own favorite Internet Marketing tool – blogs – and has two of her own available for reading (http://www.trippecompany.com/marketing_mentor/ and http://www.trippecompany.com/what-we-do/radiate/). “Blogging is a wonderful way to talk about ideas and trends,” continued Trippe. “I do have a specific marketing reason for blogging and I’ll discuss that during the seminar.” To register for the seminar, contact info@trippecompany.com or the Arvada Chamber of Commerce at 303-424-0313.

About Trippe & Company, LLC
Trippe & Company was originally founded in 1998 in San Francisco, California. The marketing agency specializes in programs that cultivate and escalate organizations to the next stage of growth. Trippe & Company’s high rate of success is due to a proprietary set of methodologies which allows the agency to accurately forecast the expected outcome for any program it manages. Trippe & Company is best known for its positioning and strategic planning but prefers to implement its ideas to ensure success. The agency also provides image consulting to help individuals who want to develop a personal brand to achieve professional goals. Trippe & Company is headquartered at 10955 Westmoor Drive, 4th Floor, Westminster, Colorado. For more information, visit www.trippecompany.com or call 970.389.3672.

Contacts:
Rich Miller
Phone: 303.877.3966
Email: rmiller@trippecompany.com

“We took a long look at what companies needed and what agencies were offering,” said Trippe & Company president Karla Trippe. “We felt that agencies were becoming more tactical, particularly in the area of social media. Trippe & Company has always been known for its strategic thinking and network of funding partners. And so we organized the agency around our core strengths.”

To help the agency manage each practice area, Trippe & Company has added new team members: Robert Ferri and Anne Haggar. Trippe originally worked with Ferri at Copithorne & Bellows on the HP business. “Bob has an amazing background and never hesitates to share his knowledge with team members,” she said. Based in San Francisco, Ferri, founder of Robert Ferri Partners, has helped found, grow and finance a number of companies in the United States and Europe, including online securities brokers, trading and other transaction technology providers, chip manufactrers and enterprise solutions companies. Ferri has international experience in financial communications, having launched and headed media relations departments for The Nasdaq Stock Market and its parent organization, the National Association of Securities Dealers, Inc., as well as Montgomery Securities, a prominent investment bank focused on growth companies.

Ferri, who has a Master’s Degree in Public Administration from the John F. Kennedy School of Government at Harvard University, has a wide range of experience in politics and government. A frequent commentator in electronic and print media, he has been a guest lecturer at Harvard University and other institutions of higher education, as well as a speaker to business and civic organizations. Ferri serves on the U.S. Boards of Directors of Etherstack, Inc., a London-based wireless software company, and Minerva Pharmaceuticals, a biotechnology licensing company based in the Bay Area of California. A member of the Dean’s Alumni Leadership Council of Harvard’s Kennedy School and the San Francisco Area Advisory Committee of the Center for Public Interest Careers at Harvard College, Ferri serves on the not-for-profit Boards of Directors of the Resource Center for the United Nations, the American Liver Foundation’s Northern California Chapter and the Presidio YMCA in San Francisco.

Haggar and Trippe have a long history together having worked on the consumer programs for Iomega’s Zip drive and the worldwide launch of the Click! product. “Anne has wonderful experience in working with management teams to reach financial goals, and this is service our clients – particularly our startup companies – really need. Her focus on identifying and driving new revenue opportunities makes her invaluable in identifying and capturing new business through sales channel expansion, including online venues, new tiers of partners, and strategic alliances,” added Trippe.

In addition to her revenue expertise, Haggar has extensive experience in building product portfolios to drive expansion with a strong focus on clearly differentiated product marketing, positioning market segmentation and product line extensions. She has launched major new technologies for global technology leaders Seagate, Hitachi, and Iomega. Most recently, Haggar launched the first green hard drive product line for Seagate and led the security marketing team as Seagate was the first hard drive company to enter the rapidly growing security market. At both Seagate and Hitachi, Haggar was charged with developing strategic alliances with major partners to bring new products and solutions to new business markets with added resources. Prior to these roles, Haggar headed marketing for Beta Systems, an enterprise software company who competed successfully against global giants via an innovative go-to-market strategy.

Haggar has a MBA from the University of Colorado/Denver and a BS in Business Administration from Colorado State University. She is the President and Chair of the Foundation Board of Excelsior Youth Center and a board member of Rocky Mountain Masters Ski Racing.

In other news, Trippe & Company announced the agency signed Strong Bear, LLC of Palisade, Colorado as a new client. This technology development company was founded to design and develop security software for use by all types of companies including the military. The agency is providing capitalization and sales assistance to help Strong Bear reach the government market.

For more information on Trippe & Company, call 970.389.3672 or visit the website at www.trippecompany.com.

About Trippe & Company, LLC

Trippe & Company was originally founded in 1998 in San Francisco, California. The marketing agency specializes in programs that cultivate and escalate organizations to the next stage of growth. Trippe & Company’s high rate of success is due to a proprietary set of methodologies which allows the agency to accurately forecast the expected outcome for any program it manages. Trippe & Company is best known for its positioning and strategic planning but prefers to implement its ideas to ensure success. The agency also provides image consulting to help individuals who want to develop a personal brand to achieve professional goals. Trippe & Company is headquartered at 10955 Westmoor Drive, 4^th Floor, Westminster, Colorado. For more information, visit www.trippecompany.com or call 970.389.3672.

There were a few trends that I spotted that were of interest. First was the flower in the hair. You may have seen this on Keri Russell and Mariska Hargitay. Wearing a flower in your hair is a timeless accessary (think Coco Chanel’s white camellia) and almost always works. Except in the case of poor Miss Hargitay. While she wore a lovely dress by Vera Wang, the combination of a hair flower and drop earrings was a fashion oops. Now, I love a great pair of dangling earrings and hers were probably lovely. It was just that my eye balls couldn’t stop moving between the dangle and the flower. Should I look here, or look there? Here? There? Well, you get the point.

Remember that accessories at your neck and above are designed to frame your face. Don’t distract from it and thus make people turn away.

I’m not sure if the fashion shows give an award for best neckline and sleeves but if so it should go Archie Panjabi, winner of the best supporting actress Emmy for her work on the wonderful Good Wife series. Miss Panjabi wore a beautiful black gown by Tadashi Shoji. What struck me immediately what the deep, rounded neckline — flattering on almost any woman of any age — and the soft, wrapped sleeves. For those of us who don’t have the ability to get Jennifer Aniston arms, sleeves can be a wonderful flaw fixer. However, the right sleeve length and fit is critical to slimming the upper arm. The draped arm on this Shoji dress was a dream and something every women should look for in any season.

After helping a friend put on her first caBI clothing show I realized that my creative juices just hadn’t been flowing. And so I embarked on a year of research, study and training in the area of personal styling. My goal was to find a way to create personal brands that could help anyone, particularly women, achieve professional goals.

And thus, today, I launch my newest practice, Radiate which encompasses all the tools necessary to create an image that radiates success and can propel anyone to the top of their company or industry.

“High Style” is a blog devoted to trends that help you radiate. Whether you are a client, a friend or just a fashion-forward professional, High Style will provide you with knowledge and insights necessary to building and finessing your personal brand.

My clients know that when they speak to the media or in a public forum, that honesty is a must. I recall an incident where a client was being interviewed by a local business reporter. Unfortunately, the client got a bit carried away and started touting the capabilities of a product that was not yet finished (nor was the capability yet proven possible). After much consideration and discussion among my staff, we determined that for the credibility of the reporter and the client that the story needed to be killed.

I fell on the sword that day and took my verbal beating from the reporter. He even went so far as to publish an unflattering editorial about me (name withheld) in that next issue.

I still agree with my decision, because, I am a PR professional. According to the Public Relations Society of America’s Code of Ethics we shall:

• Be honest and accurate in all communications.
• Act promptly to correct erroneous communications for which the member is responsible.
• Investigate the truthfulness and accuracy of information released on behalf of those represented.
• Reveal the sponsors for causes and interests represented.
• Disclose financial interest (such as stock ownership) in a client’s organization.
• Avoid deceptive practices.

Dana Perino, former Bush White House Press Secretary, was a keynote speaker at Denver’s annual PRSA conference in Denver last year. Her speech, (obviously written to benefit an unrevealed client), took place during the brutal health care fight in congress. When the opportunity came, I asked her to speak about how she, as a practioner and employee of one for the largest PR firms in the country, upholds our Code. Her response? A pathetic mumble of clients’ right to discuss their issues. I further asked her the important of truthfulness and accuracy. She again mumbled some answer about “what is the truth”. Really? Are we having a discussion about truthiness?

More recently, we had an incident of malfeasance when Fox News broke an erroneous story on USDA official Shirley Sherrod. Their misreporting of comments she made about a white farmer during a speech led to Sherrod’s hasty firing. Keith Olbermann’s news-making commentary on the Sherrod incident stated that “Fox News’s manipulation, is not just a story, not just on behalf of a political philosophy, [but] of a society”

After that, I just blew.

Fox News’ number #2 man is Roger Ailes, a Republican PR strategist. He, like Karl Rove, is a master at manipulating the media (note that I did not use the word “journalist”) Ailes’ constant rewriting of facts, not just for Fox viewers, but in an attempt to overcome public policy has become intolerable. I don’t want my profession to be looked upon as “designers of lies”.

It’s time for my profession to get fired up!

To read more on Keith Olbermann’s commentary visit: http://newsbusters.org/blogs/noel-sheppard/2010/07/22/olbermann-sherrod-was-assassinated-fox-news-and-scum-breitbart#ixzz0y6SpMx8G

Jon Swartz – a topnotch technology reporter for USA Today writes the following:
“Tweets aren’t always sweet – sometimes they’re just “pointless babble.”

Actually, they are over 40% of the time, based on a study of 2,000 random tweets over two weeks by Pear Analytics, which released a report Monday. The researcher deemed 811 tweets as babble, compared with 751 (38%) as conversational, 174 (8%) as moderately interesting and 117 (6%) as self-promotional.

Spam accounted for only 4%, or 75, of the tweets.

The results surprised Pear researchers, who expected a preponderance of self-promotional tweets.