The seminar will help professional people understand the power of the personal branding and how it can propel someone to the top of their company or industry. Activities will include writing a branding statement and creating brand attributes, locating non-profits that fit your brand strategy and reflecting your brand through clothing, hair and makeup, speech and presentation. The seminar is being presented by Karla W. Trippe, president of Trippe & Company and a 25-year branding expert.

“Creating personal brands is an emerging strategy that is proven to help people move upward in their profession,” said Karla Trippe. “Often people can get stuck in a certain type of job or at a particular level. Our program shows how to break through by developing a personal brand that reflects a persona more suitable for the desired position.”

Trippe began building her branding knowledge when she worked at her first Denver ad agency on accounts such as American Express, Boeing and Red Robin. Since then, she has honed her expertise by creating brands for Symantec, Iomega, Hunter Douglas, Ask Jeeves, HP and others. During her career she learned about the power of the personal brand by watching executives such as Carly Fiorina hone their personal brands for professional success. Trippe has taken her expertise and built a personal branding practice, “Radiate,” as part of her larger marketing service. The Radiate practice works with individuals to achieve professional goals by developing personal brands. The agency’s individualized programs encompass the tools necessary to create an image that radiates success and can propel anyone to the top of their company or industry. The practice includes wardrobe analysis and styling, color analysis, presentation training, photography and styling, speaking programs, publicity, identity development and office decor.

To register for the seminar, contact info@trippecompany.com or call 970-389-3672. Attendance is limited, so please register early.

“Do You Radiate?” will offer the winner a complete package of personal branding services including:

• Image Styling (value of $500) plus a $100 Doncaster gift certificate – donated by Trippe & Company
• PCA Customized Facial (value of $85) – donated by Alpenglow Medical Spa
• Hair Styling -including cut & color (value of $150) – donated by Serenity Salon & Spa
• Make-up Training (value of $50) – donated by Trippe & Company
• Speaker Training (value of $500) – donated by Trippe & Company
• Professional Photograph (value of $250) – donated by Connie Paulson Photography

“We are looking for a woman who is launching a business or who desires to move up in her organization or industry,” said Karla W. Trippe, president of Trippe & Company. “We want women to see that by building a personal brand, they will radiate success that will propel them higher in their organization and help them achieve their goals.”

Entrants will be asked to write a 300-word explanation as to why they want to radiate and how this program can help them to reach their professional goals. Entries will be reviewed by a panel of successful Colorado business women and the winner selected based on the quality of their entry. The winner will receive a package of services valued at more than $1,500.

Trippe & Company will launch the “Do You Radiate” contest during Serenity Salon’s Annual Cut-A-Thon, to be held on Sunday, November 7 from 12:00 – 4:00 at the salon’s Five Parks location. Serenity Salon will offer manicures, pedicures, haircuts and chair massages for $25 that day with all proceeds going to the Ralston House, a children’s advocacy center to help abused children.

Trippe & Company will also donate 5% of all sales of Doncaster clothing made from November 7-12 to Ralston House. Trippe & Company will have samples from the Doncaster fall and winter lines at the Serenity Salon Cut-A-Thon along with entry forms for the “Do You Radiate?” contest. Entry forms also can be obtained at www.trippecompany.com/radiate-contest. No purchase is required to enter the contest.

All entries must be received by November 30, 2010. The winner will be announced on January 3, 2011.

Trippe & Company’s Radiate service works with individuals to achieve professional goals by developing personal brands. The agency individualized programs encompass all the tools necessary to create an image that radiates success and can propel anyone to the top of their company or industry. Services include wardrobe analysis, presentation training, photography and styling, speaking programs, publicity and identity development.

About Trippe & Company

Trippe & Company was originally founded in 1998 in San Francisco, California. The marketing agency specializes in programs that cultivate and escalate organizations to the next stage of growth. Trippe & Company’s high rate of success is due to a proprietary set of methodologies which allows the agency to accurately forecast the expected outcome for any program it manages. Trippe & Company is best known for its positioning and strategic planning but prefers to implement its ideas to ensure success. The agency also provides image consulting to help individuals who want to develop a personal brand to achieve professional goals. Trippe & Company is headquartered at 10955 Westmoor Drive, 4^th Floor, Westminster, Colorado .For more information, visit www.trippecompany.com or call 970.389.3672.

“We selected the Parade because we felt this is when Summit Countians come out to look at the latest styles, “said Trippe & Company President Karla Trippe. “And while the Parade might focus on home style, there is no reason not to see that latest styles in fashion as well.”

“We have been working with the line for almost a year, testing it among different customer segments and we are very pleased with the results. Clients really love the quality and styling of the clothing.”

The Doncaster 2010 fall line has a wide range of styles that include beautiful textures, eye-catching colors and luxe fabrications. Macchiato is the color of the season and Doncaster provides a wonderful selection of daywear suiting in the soft, versatile color. For special events, Doncaster offers a show-stopping faux Persian fur coat in dark chocolate. Add to it a chic dark chocolate washed velvet draped blouse with a silk fluid leg pant and women have a high fashion look with cool “rock and roll” glamour.

“Bohemian Chic” remains in vogue and Doncaster presents it with a tobacco soft suede jacket coolly draped with gold eyelet detail. And as anyone who watched the recent Emmy Awards knows, blues of every shade are everywhere this season. Doncaster offers it a casual approach with a rich navy, oxblood and winter white color palette. For that perfect “mountain” look, Doncaster also offers a chinchilla print puffer coat with a pop of cool Cerulean blue that satisfies any fashion lover’s craving for something unique.

Trippe & Company’s Radiate service works with individuals to achieve professional goals by developing personal brands. The agency individualized programs encompass all the tools necessary to create an image that radiates success and can propel anyone to the top of their company or industry. Services include wardrobe analysis, presentation training, photography and styling, speaking programs and publicity.

Trippe & Company will present the Doncaster Fall & Winter lines during a trunk show being held on Saturday, September 18 from 3:00 – 5:00 and Sunday September 19 from 12:00 – 2:00 at 223 Buffalo Drive in Silverthorne. For more information call 970-389-3672 or send an email to info@trippecompany.com.

Doncaster is a brand of the Tanner Company located in Rutherford, NC. Its New York-based design team develops four distinct collections a year using the very finest fabrics from around the world and drawing inspiration from both contemporary trends and timeless classics.

To learn more about the agency’s Radiate service, visit www.trippecompany.com. To view the Doncaster fall line, visit www.doncaster.com.

About Trippe & Company
Trippe & Company was originally founded in 1998 in San Francisco, California. The marketing agency specializes in programs that cultivate and escalate organizations to the next stage of growth. Trippe & Company’s high rate of success is due to a proprietary set of methodologies which allows the agency to accurately forecast the expected outcome for any program it manages. Trippe & Company is best known for its positioning and strategic planning but prefers to implement its ideas to ensure success. The agency also provides image consulting to help individuals who want to develop a personal brand to achieve professional goals. Trippe & Company is headquartered at 10955 Westmoor Drive, 4th Floor, Westminster, Colorado .For more information, visit www.trippecompany.com or call 970.389.3672.

The seminar will provide an overview of Internet Marketing and explain the different tools currently available to businesses. Using real world examples, the seminar will demonstrate how different types of companies are using Internet Marketing to grow their business. The seminar, being presented by Karla W. Trippe, president of Trippe & Company, will include a Q&A session so attendees can ask questions specifically related to their businesses and discuss what Internet Marketing can and cannot do to help.

“One of our goals is to increase educational opportunities for our members,” said Dot Wright, Arvada Chamber of Commerce president. “Internet Marketing is a big trend we’re excited to bring in Trippe & Company to speak on this topic.”

Trippe is quite familiar with Internet Marketing having worked in technology for more than 25 years. Her agency, Trippe & Company was founded 12 years ago in San Francisco, CA during the dot com boom. Before starting her namesake agency, Trippe served in executive positions at Porter Novelli, White & Company (a division of BBDO) and Symantec Corporation as well as several startup companies. Trippe & Company launched a practice area focused on Social Media last year.

“As a marketing agency founded in the technology industry, we take a somewhat different view of Internet Marketing than other companies,” said Trippe. ”We understand that Internet Marketing has risen in popularity due to it tracking capabilities, something many marketing tools, like advertising, don’t offer as easily. So it’s easy to get caught up on the idea of Internet Marketing and forget about doing the basics well. We will make sure that attendees gain a basic understanding of marketing principles as well as how to successful deploy Internet Marketing campaigns.”

Trippe has her own favorite Internet Marketing tool – blogs – and has two of her own available for reading (http://www.trippecompany.com/marketing_mentor/ and http://www.trippecompany.com/what-we-do/radiate/). “Blogging is a wonderful way to talk about ideas and trends,” continued Trippe. “I do have a specific marketing reason for blogging and I’ll discuss that during the seminar.” To register for the seminar, contact info@trippecompany.com or the Arvada Chamber of Commerce at 303-424-0313.

About Trippe & Company, LLC
Trippe & Company was originally founded in 1998 in San Francisco, California. The marketing agency specializes in programs that cultivate and escalate organizations to the next stage of growth. Trippe & Company’s high rate of success is due to a proprietary set of methodologies which allows the agency to accurately forecast the expected outcome for any program it manages. Trippe & Company is best known for its positioning and strategic planning but prefers to implement its ideas to ensure success. The agency also provides image consulting to help individuals who want to develop a personal brand to achieve professional goals. Trippe & Company is headquartered at 10955 Westmoor Drive, 4th Floor, Westminster, Colorado. For more information, visit www.trippecompany.com or call 970.389.3672.

Contacts:
Rich Miller
Phone: 303.877.3966
Email: rmiller@trippecompany.com

“We took a long look at what companies needed and what agencies were offering,” said Trippe & Company president Karla Trippe. “We felt that agencies were becoming more tactical, particularly in the area of social media. Trippe & Company has always been known for its strategic thinking and network of funding partners. And so we organized the agency around our core strengths.”

To help the agency manage each practice area, Trippe & Company has added new team members: Robert Ferri and Anne Haggar. Trippe originally worked with Ferri at Copithorne & Bellows on the HP business. “Bob has an amazing background and never hesitates to share his knowledge with team members,” she said. Based in San Francisco, Ferri, founder of Robert Ferri Partners, has helped found, grow and finance a number of companies in the United States and Europe, including online securities brokers, trading and other transaction technology providers, chip manufactrers and enterprise solutions companies. Ferri has international experience in financial communications, having launched and headed media relations departments for The Nasdaq Stock Market and its parent organization, the National Association of Securities Dealers, Inc., as well as Montgomery Securities, a prominent investment bank focused on growth companies.

Ferri, who has a Master’s Degree in Public Administration from the John F. Kennedy School of Government at Harvard University, has a wide range of experience in politics and government. A frequent commentator in electronic and print media, he has been a guest lecturer at Harvard University and other institutions of higher education, as well as a speaker to business and civic organizations. Ferri serves on the U.S. Boards of Directors of Etherstack, Inc., a London-based wireless software company, and Minerva Pharmaceuticals, a biotechnology licensing company based in the Bay Area of California. A member of the Dean’s Alumni Leadership Council of Harvard’s Kennedy School and the San Francisco Area Advisory Committee of the Center for Public Interest Careers at Harvard College, Ferri serves on the not-for-profit Boards of Directors of the Resource Center for the United Nations, the American Liver Foundation’s Northern California Chapter and the Presidio YMCA in San Francisco.

Haggar and Trippe have a long history together having worked on the consumer programs for Iomega’s Zip drive and the worldwide launch of the Click! product. “Anne has wonderful experience in working with management teams to reach financial goals, and this is service our clients – particularly our startup companies – really need. Her focus on identifying and driving new revenue opportunities makes her invaluable in identifying and capturing new business through sales channel expansion, including online venues, new tiers of partners, and strategic alliances,” added Trippe.

In addition to her revenue expertise, Haggar has extensive experience in building product portfolios to drive expansion with a strong focus on clearly differentiated product marketing, positioning market segmentation and product line extensions. She has launched major new technologies for global technology leaders Seagate, Hitachi, and Iomega. Most recently, Haggar launched the first green hard drive product line for Seagate and led the security marketing team as Seagate was the first hard drive company to enter the rapidly growing security market. At both Seagate and Hitachi, Haggar was charged with developing strategic alliances with major partners to bring new products and solutions to new business markets with added resources. Prior to these roles, Haggar headed marketing for Beta Systems, an enterprise software company who competed successfully against global giants via an innovative go-to-market strategy.

Haggar has a MBA from the University of Colorado/Denver and a BS in Business Administration from Colorado State University. She is the President and Chair of the Foundation Board of Excelsior Youth Center and a board member of Rocky Mountain Masters Ski Racing.

In other news, Trippe & Company announced the agency signed Strong Bear, LLC of Palisade, Colorado as a new client. This technology development company was founded to design and develop security software for use by all types of companies including the military. The agency is providing capitalization and sales assistance to help Strong Bear reach the government market.

For more information on Trippe & Company, call 970.389.3672 or visit the website at www.trippecompany.com.

About Trippe & Company, LLC

Trippe & Company was originally founded in 1998 in San Francisco, California. The marketing agency specializes in programs that cultivate and escalate organizations to the next stage of growth. Trippe & Company’s high rate of success is due to a proprietary set of methodologies which allows the agency to accurately forecast the expected outcome for any program it manages. Trippe & Company is best known for its positioning and strategic planning but prefers to implement its ideas to ensure success. The agency also provides image consulting to help individuals who want to develop a personal brand to achieve professional goals. Trippe & Company is headquartered at 10955 Westmoor Drive, 4^th Floor, Westminster, Colorado. For more information, visit www.trippecompany.com or call 970.389.3672.

“The agency does so much work in the technology industry that we often need a different creative challenge,” said Trippe & Company president Karla Trippe. “Being a former Pom girl myself, I understand how important this type of sport can be to helping girl’s maintain a positive self-image. We really enjoyed the opportunity to work on this project of this type.”

While the Ralston Valley Pom Squad uses the Mustang school logo on all its uniforms, Trippe & Company felt the group needed a logo that provided instant and powerful recognition of the organization, clearly reflected its mission and message and differentiated it from other spirit squads.

The logo design was inspired by poms, pony tails, and poses typically performed in routines. “Ps” were incorporated to make the body of the girl. Geometric shapes were also used so the logo would be easy to replicate in multiple formats – including embroidery.

“We were thrilled that Karla offered her agency’s services to our squad,” said Ralston Valley Pom Squad leader Kristen Diebel. “We see the logo as another way to help us bond as a team. We are excited to begin using it and will officially launch our new logo in the Ralston Valley School Directory which is co-sponsored by the Cheerleading and Pom Squads.”

For organizations which would like to purchase an ad in the Ralston Valley School Directory, please contact Kristen Diebel at kristendiebel@hotmail.com.

About Ralston Valley Pom Squad
The Ralston Valley Pom Squad exists to promote and encourage school spirit. The non-profit organization is a competitive team that seeks to better its members through competition and participating in school and community activities that allow each girl to achieve a personal best. The squad is committed to pursuing excellence in everything they do.

“As an agency founded in the technology industry, we take a somewhat different view of social media that other Denver-area firms,” said Trippe & Company president Karla Trippe. “We don’t view Twitter, Facebook and other technology-driven communications as something new. We have been communicating through message boards and managing brands online for years. What has changed is the speed with which non-media outlets have superseded traditional media and the need for companies to be savvy about which communication method works best for a particular message or product.”

“For example, traditional technology communications changed substantially in 2008,” continued Trippe. “Leading publications such as InfoWorld and PC Magazine stopped their printing presses and moved completely online. That changes how we influence the PC Magazine reader. We also are seeing that in many markets, leading influencers no longer come from traditional print publications but rather from blogs and ezines.”

“This change puts the customer in more control than ever before. He or she can pick and choose which type of electronic communication to engage, making it harder than ever for companies to succeed in their product and corporate marketing using the same methods as in the past.”

Trippe & Company’s Social Media Practice allows clients who want to focus marketing budgets online to work with the agency to design the most beneficial program from the following activities:

• Online Audit
• Online Surveys
• Website Design & Development
• Online Newsroom Design & Management
• Online-only Media List Development and Pitching
• Google Adwords Campaigns
• Podcasts
• Online Videos and Flash Demos
• Twitter, Facebook and Blog Postings
• RSS Feeds
• Google Analytics; online tracking and reporting

Earlier this year, Trippe launched her blog “Marketing Mentor” which can be found at http://www.trippecompany.com/marketing_mentor/. “I decided to write this blog after a conversation with Bruce Goldberg at the Denver Business Journal,’ said Trippe. “We were discussing the state of marketing in Colorado, and I mentioned that because Colorado lacks corporate headquarters, which is where marketing and communications departments are typically located, marketing people have a difficult time finding good training and mentors outside of a few industries. I felt that blogging might be the most universal way to offer a learning forum.”

“I have been fortunate to mentor many people who have gone on to great careers. After you’ve spent as many years as I have in this field, helping a colleague move to the next level is one of the greatest rewards.”

In other news, Trippe & Company announced the agency signed Aegis Analytical of Lafayette, Colorado as a new client. The agency is providing design assistance to help Aegis to better communicate its technical advantages to prospective customers in the pharmaceutical and technology markets.

PR pros using more social networking to push clients

For more information on Trippe & Company, call 303-379-1181 or visit the website at www.trippecompany.com.

“This is an ideal time to move our headquarters to the Denver area,” said President Karla W. Trippe.” Given the current state of the economy, more companies are reducing their marketing and communications budgets, which can mean a reduction in public relations and strategic communications staff. In economic downturns, companies often forget that market compression is the perfect time to build market share. By relocating to the Denver Metro area, we can attract those companies in need of communications expertise, who may not be able to afford full-time staff.

To help companies with their public relations and integrated communications needs, Trippe & Company loans out personnel for three or six month assignments. “The agency takes client service very seriously as we only allow team members with experience as a director or vice president to manage accounts. With this high caliber of experience, we walk in and build a marketing department and create all the critical programs and measurement tools in far less time and for far less money – which can make a difference between company success or failure.”

Trippe feels the agency is well-positioned for the next stage of growth in Colorado. “Having expertise in technology and green industries puts us in the bullseye of the Colorado growth markets. Add to that our knowledge and experience in the growing area of social media relations and we see great opportunity for the agency, and for the market.”