Social media relations continues to rage among the the marketing community. I do believe that this medium can work when used appropriately. But I also feel that Twitter is one of the more overhyped sites that may not be delivering the goods. Jon Swartz – a topnotch technology reporter for USA Today writes the following: [...]

As the purpose of this blog is educational, we will now be adding stories which we feel are worth reading and may get missed based on all of the activities we manage are part of our daily lives. This is a recent editorial from USA Today on the healthcare bill. Here’s a little secret: Government [...]

One of my dearest friends died in April. This has been one of the longest and hardest experiences of grief I’ve ever endured. Now that I’m finally feeling a bit better I have been enjoying getting in touch with old friends via Facebook – one of the social media sites I have actually liked – [...]

Right now the U.S. is in a heated debate over healthcare. As a small business owner and professional communicator, with clients in the healthcare industry I am following this issue very closely. I find the amount of disinformation raging on all media fronts disturbing indeed. In spite of what some people think, communications professional have [...]

A few days ago, USA Today featured a story on the problems with security on Twitter. Trippe & Company is fortunate to work with one of the premiere security software companies and because of our work with this client, know only too well the security holes that can exist in social media applications. Any firm [...]

A few days ago I bought a new car. Now this may not seem to be a reason for a blog posting, but the automobile industry has certainly been in the news and has one of the most established buying cycles in any industry. So, it was interesting to see how this market has evolved [...]

People who create viruses have always been the bottom feeders of the Internet industry, closely associated with spammers. Because of the growing problem, laws now exist that penalize anyone sending unsolicited email, who doesn’t provide an opt-out feature to ensure that names/emails are not given away without your permission. There is a new scourge in [...]

One of the most important and difficult marketing lessons to learn is creative management. I spent many years focused on this specific skill, as I discovered the creative side of strategic communications is the one area in which corporate marketing people make the most mistakes. Unfortunately, creative mistakes can be the most costly (in a [...]

I’m the first to admit that I was born in the wrong century. I love dinner parties with fine china and Waterford crystal, dressing up and hand-written notes with beautiful stationary. I expect every proper lady to own at least one pair of white gloves (two is preferable because I believe lace is best for [...]

My agency really enjoys working with non-profit organizations, promoting events and activities to help them raise money. When you work in technology as much as we do, it’s fun to publicize a youth ballet or ice skating show, and it gives us a chance to talk with editors and reporters who aren’t part of our [...]