One of the most important and difficult marketing lessons to learn is creative management. I spent many years focused on this specific skill, as I discovered the creative side of strategic communications is the one area in which corporate marketing people make the most mistakes. Unfortunately, creative mistakes can be the most costly (in a [...]

I’m the first to admit that I was born in the wrong century. I love dinner parties with fine china and Waterford crystal, dressing up and hand-written notes with beautiful stationary. I expect every proper lady to own at least one pair of white gloves (two is preferable because I believe lace is best for [...]