My agency really enjoys working with non-profit organizations, promoting events and activities to help them raise money. When you work in technology as much as we do, it’s fun to publicize a youth ballet or ice skating show, and it gives us a chance to talk with editors and reporters who aren’t part of our [...]

PR today is about driving leads

Awhile back, I was chatting with PR Newswire’s Michael Pranikoff (as social media goes this guy’s da bomb). about whether a blogger is a journalist. Defining the role of the blogger may not solve the financial crisis, but it is helpful to marketers given the positive or negative impact a blog posting can have on [...]

WESTMINSTER, CO – Trippe & Company LLC (www.trippecompany.com) today announced the launch of a practice area focused on Social Media. Unlike other Denver-area public relations firms, Trippe & Company’s practice will include all of the online activities that help drive prospects through the buying cycle such as blogging, website development and flash videos. “As an [...]