I have watched the Oscars since I can remember. Like a lot of viewers, Oscar viewing has become more about the fashion on display during the E! pre show than the actual show. So, I read with interest about the new format the Academy was unveiling this year, which actually “marketed” me into watching the [...]

Everywhere I go these days, I hear talk about Web 2.0. What is this exactly? I’ve found it depends upon whose talking. From my viewpoint Web 2.0 is the next stage in web marketing where websites move from static, two-dimensional brochure sites to interesting, brand-oriented sites. What’s the difference? It’s the understanding of how branding [...]

We received some very sad news when one of the largest and oldest Denver PR firms, Schenkein, closed their doors. In tough economic times companies typically have to cut any flexible spending and marketing budgets are usually the first to go. That’s a shame because this is the best time to grow market share. While [...]

Traditional technology communications changed substantially in 2008. Leading publications such as InfoWorld and PC Magazine stopped their printing presses and moved to the online world. Word on the street is that the analyst firms are laying off which may close that communications door as well. The changes going on put the customer in more control [...]