Everyone seems to be looking for a crystal ball to help predict everything from when the stock market will rebound, to where the good jobs are, to who will lead the Republican Party.

I’ll focus my prediction on one area – jobs – and my prediction for the best field is technology.

I launched my first technology product in 1983 – oil and gas accounting software on the IBM PC AT – and have been fortunate to make a nice living ever since. When I was younger and working at large PR firms, being the one always assigned to the geeky, biz-to-biz products didn’t seem very glamorous compared to the account managers working on diamonds or pizza. But in retrospect, working in the technology field has afforded me many benefits such as:

• Marketing cutting edge technology in the artificial intelligence, security and green energy sectors that people have always interested in.

• Building relationships with top reporters from NY Times, WSJ and Business Week based on the quality of the product not the price of the lunch.

• Working beside industry luminaries like Dan’l Lewin, Robert Poor and Gordon Eubanks, who made you smarter and tougher.

Being in technology has always afforded me the luxury of quickly understanding and implementing new trends in the marketing field. Take for instance Social Media. When this word first hit the water cooler, it took me a moment the figure out what all the fuss was about. Those of us in technology marketing have been managing relationships electronically since the days of message boards. Understanding how to build and deliver 1:1 relationships has been the hallmark of technology pros for quite some time. And though the industry is maturing, technology continues to drive innovation that will no doubt be fundamental to the market turnaround.

So if you’re looking to start a career, or perhaps wondering if you should change it, here’s some advice you can bank on: stay in tech.

Posted in Marketing Mentor |

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